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        Jeff Orr's Analyst Perspectives

        The shift toward a Zero Trust Network Access (ZTNA) framework is a strategic move for enterprises aiming for an enhanced security posture. ZTNA operates on the principle of "never trust, always verify," ensuring that every user and device is authenticated and authorized before accessing resources. In this context, Privileged Access Management (PAM) emerges as a critical enabler for an effective ZTNA implementation.

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        Topics: Cybersecurity, IT & Technologies, Identity and Access Management, PAM, IAM, ZTNA, Privileged Access, Zero Trust

        The annual RSAC Conference took place in late April in San Francisco, where over 40,000 professionals from the cybersecurity industry converged at the Moscone Center to discuss the latest trends, products and services aimed at threat identification and organizational security.

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        Topics: Cybersecurity, GenAI, IT & Technologies, Agentic AI, EDR, XDR, PAM, SIEM, IAM, Quantum, Threat Intelligence, SOAR, Data Recovery, Data Resilience, ZTNA

        Conversational automation leverages artificial intelligence (AI)-powered agents, chatbots and virtual assistants to automate both customer interactions and internal processes. These systems understand natural language, sentiment and intent, generating relevant responses and executing actions based on user input. The software provider landscape is analyzed in the ISG Buyers Guide for Conversational Automation.

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        Topics: Self-service, natural language processing, Chatbots, Customer Experience Management, Intelligent Automation, Conversational Automation, IT & Technologies
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        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@isg-research.net

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